Upanzi Network Webinar: Jojo Mehra

January 31, 2024

5:00 p.m. CAT

Virtual

Digital Transformation of Health Campaigns  

Speaker

Jojo Mehra, chief product officer at eGov Foundation.

Biography

Jojo Mehra is the Chief Product Officer at eGov Foundation. He is a digital innovation professional with 24 years of experience in leading product design and development, business model innovation, digital strategy, and marketing. He has been a part of early teams at some of the pioneering digital start-ups like rediff.com, YooMedia Plc. and NamaStay.Mehra holds a bachelor’s degree in economics from Loyola College (India), and master's degree from the University of Warwick (UK) in Creative and Media Enterprises and TalTech (Estonia) in Technology Governance and Digital Transformation.

Mehra is passionate about the role that digital technologies can play in addressing some of the most pressing societal challenges we face. He believes that we have entered a new techno-economic paradigm that is changing our work, our cities, and our societies and that it is incumbent upon us to ensure that this change works for the many and not just a few. At eGov Foundation, Mehra works across health, sanitation, local governance, and public finance management and focuses on delivering impact through digital products.

Abstract

Health campaigns are critical for delivering life-saving interventions across the world especially in Africa where routine health systems are still maturing. It takes months of planning, thousands of people, and billions of dollars to run campaigns. Campaign digitalization is being considered by countries to address some of these challenges but present realities make it clear that point solutions cannot do the job. While digital tools are brining about some efficiency, they are not doing enough-  coverage still remains uncertain, and cost effectiveness is a major concern. It is becoming clear that Health campaigns need a holistic digital transformation. 

This session on "Digital Transformation of Health Campaigns" will explore how DIGIT Health Campaign Management (HCM) takes the share learnings from the first exemplar in Mozambique where DIGIT HCM was used for a bednet campaign covering a population of 3 million people.

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